The Need For Search Engine Optimization API In the business of marketing products online, we all want our site to be the most visited which can only happen when our websites are ranked the highest. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The SEO agencies need to apply modern ways of getting data about the customer’s searches and use the data to improve the rank of a particular website among similar websites and hence increase the traffic to the website. There are several ways that one can use to determine the rank of a website with the simple way being the manual search of the website on the search engine and scrolling to find the position of the site. But the process can prove to be tedious and hence the need to utilize SEO tools such as the Google Rank Track API. Search optimization agencies depend on the Google rank APIs to get data about the customers search and then use the data in optimizing the websites or send them to the companies as key performance indicators. SEO agencies rely on data they extract from the APIs to determine the efficiency of their marketing strategies. Companies also need the SEO data to monitor the rank of their products when compared to competitors’ products. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. In case one wants to find out the rank of a particular website they identify the keywords in the website and key them into the API where the API provides the rank of the site in the search engines. There are several APIs that are useful to SEO agencies as they work to track the rank of a company’s website.
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One very useful API is the Rank tracking API which provides the up-to-date information about the rank of a website in a particular location mainly among other sites. The SERP API is useful in finding out the top search engine results for a given keyword. Keyword data API is an easier way of getting statistics about a certain keyword. Competitor API is useful when one is interested in data about a competitor website especially about the visitors to the site. SEO APIs are useful to SEO companies in improving their productivity.